Mother's Day is big business here in Jacksonville.
The May 12 celebration of motherhood and the societal bonds it represents has prompted fantastic deals from area stores, such as Bealls.
Bealls is offering — on a first come, first serve basis — advance reservations for the “Elizabeth Arden Red Door Spa” scheduled to be held the weekend after Mother's Day.
These reservations can be secured for $75 or $100. It's an interesting gift because it comes with a complimentary makeover, massage and facial. The money used to secure the reservations can be spent on Elizabeth Arden products, said store manager Rebecca Ryan.
“We have lots of good deals for Mother's Day,” Ryan said. “We have many fragrances, free gift bags and sales throughout the store.”
There are stores throughout Jacksonville that are ideal for Mother's Day gifts. For instance, Tigerlillies Flower Shop, sells a lot of shoulder corsages.
“Everybody thinks Valentine's day is the number one for fresh flowers,” said store owner Lindsey Terry. “But everybody has as mother, and no one ever knows what to buy her, so why not send flowers?”
Currently, Tigerlillies is serving several high school customers coming in for wrist corsages and other prom mainstays.
“But prom really introduces us to Mother's Day season,” Terry said.
The store, which also delivers, offers blooming plants and a variety of special coffee table floral arrangements, Terry said.
“We do antiques and vintage treasures and that sort of thing,” she said. “We're not the normal florist with the stuffed animals.”
Ruffles is definitely seeing an increase with Mother's Day shoppers looking for excellent bath products.
“We have some wonderful, all natural soaps,” said Pat Walker Graham, store owner. “We have shower gels and some great things from our gourmet sections. … We have fabulous candles, as well. Mothers really love those. We also have some new jewelry and bracelets.”
Serendipity Consignments, is having a Mother’s Day Drawing for a pair of “bling-bling” flip flops. For every $10 spent from now until May 12, a participant's name will go in a raffle.
Serendipity Store owner Dianna Morgan said her store fits a special financial niche with customers — especially on days such as Mother's Day.
“I think everyone is looking for a bargain these days,” Morgan said. “We always have something on sale at the store and our prices are very reasonable. We're serving the community, and aren't a money-making store. I want our products to be affordable for our customers.”
Morgan said tops and blouses are very popular gifts from her store.
“Customers buy them to coordinate with skirts or pants,” Morgan explained.
Walmart Supercenter offers a great array of gifts for Mom — cameras, jewelry, computers, kitchen cookery to name a few.
The Walmart chain in general gives new meaning to “Mother's Day” — both in fiction and real life.
In New York state last month, a shopper gave birth to a healthy 6 pound, 6 ounce baby girl inside the Walmart in Wallkill.
It was a situation similar to the one portrayed by Natalie Portman in the year 2000 movie “Where the Heart Is.” Like Portman's character in the movie, this young mother was taken by surprise when she went into labor inside the store.
“I was getting my stuff. I was about to pay, and then I started having worse pain and I felt like the baby was coming out,” said 28-year-old Nathalie Saona, who brought her daughter Kourtney into the world on March 14.
Mother's Day is big business here in Jacksonville.
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