Daily Progress, Jacksonville, TX

Local News

June 6, 2013

Former LMC instructor named new city of Palestine marketing manager

PALESTINE — The City of Palestine has named East Texas native Breezy Lake-Wolfe as its new marketing manager.

Lake-Wolfe created and directed the hospitality administration program at Lon Morris College. She has an extensive background in the tourism industry with Hyatt Hotel and Resorts, Club Med in the Bahamas, Colorado and Florida, The Mansion on Turtle Creek in Dallas and Lake Austin Spa Resort.

She has interacted with celebrities and heads of state, played crucial roles in event planning and led teams to maintain excellent service.    

The marketing manager is under the general direction of the Palestine Economic Development Director Wendy Ellis. This position is responsible for marketing, advertising, promotion, media and public relations for the City of Palestine and PEDC.

“Breezy brings a wealth of knowledge to our program,” Ellis said. “We are looking forward to some fun and exciting developments this year, so I encourage everyone to follow us in the news and on our social media sites to know what’s happening. We’re proud and lucky to have Breezy on our team.”

Lake-Wolfe has spoken across the state of Texas on topics such as the hospitality industry, leadership and customer service, marketing, social media and heritage/culinary tourism.

She holds a Bachelor of Science degree in hospitality administration with a minor in general business and a Master of Science degree in human sciences from Stephen F. Austin State University.

Just recently, she was recognized as the chairperson of the year by the Jacksonville Chamber of Commerce.  

“I have always had a passion for customer service and promoting tourism, especially here in East Texas,” Lake-Wolfe said.

“When you combine the two, you have a win-win situation for both our visitors and citizens of Palestine.”

She is currently an adjunct instructor for the hospitality administration program at Stephen F. Austin State University and serves as the treasurer for the Texas Forest Trail Region, a tourism initiative developed by the Texas Historical Commission to help Texans connect with their roots and visitors experience the Texas story.  

For more information, contact City of Palestine Marketing Manager Breezy Lake-Wolfe at 903-729-4100 and blake-wolfe@palestine-tx.org.

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