Jacksonville now has a new stop for overnight visitors with the recent opening of the new Motel 6 Jacksonville location at the site of the old Trade Winds Motel.
The hotel’s Director of Operations Alex Patel said the owners of Trade Winds Motel partnered with Motel 6 which is operated by G6 Hospitality, to renovate, re-brand and reopen the hotel as a new Motel 6 location.
“We had a diamond in the rough here,” Patel said of the old Trade Winds Motel. “We have a great location here and we know that this property can perform successfully but we had steadily seen our numbers going down over the years so we decided to take a different approach.”
Patel said he and the property’s owners worked with Texas National Bank to find the best option for the motel.
Patel said the property’s owners, who also own hotel properties in Palestine and Tyler, wanted a budget option for travelers in the Jacksonville area.
“Texas National Bank is a great company to bank with so we talked with them and then we talked with Motel 6 and they came to look at the property,” Patel said. “We decided Motel 6 would be the best option to re-brand our motel with and the best franchise for this location.”
Beginning in January, a $325,000 renovation began on the 38 room property and Motel 6 helped Patel and the owners to supplies in the style of its “Phoenix” rooms.
“The 2-story Motel 6 Jacksonville opened on May 2,” G6 Hospitality spokesperson Raiza Rehkoff said. “It features of our award-winning design ‘Phoenix’, which highlights modern components such as wood-effect flooring, platform beds and flat screen TVs, offering highly functional and space-efficient areas with modern décor to provide extra comfort for budget-conscious travelers.”
Patel said the motel, which was originally built in the 1960s, will have been redone top to bottom by the time renovations are completed in mid-June.
The property currently has about 20 renovated rooms that are available for booking.
“The first building and the office are done,” Patel said. “We are working on the second building’s rooms now and we will resurface and repaint the parking lot and everything will be completed by mid-June.”
Patel said the property will be almost completely brand new after renovations.
“This is our hometown and we did not take any shortcuts. Our contractor has done an amazing job. We took out and replace everything in the motel. Almost everything is brand new,” Patel said.
“We brought the hotel down to just a shell and basically rebuilt it. We have 50 in. wall mounted TVs in every room, which means we have the largest TVs in Jacksonville now. We have brand new fridges and microwaves in the rooms and we are resealing, re-texturing and re-painting the parking lot. We have brand new platform based beds - there are no box springs - and we have brand new Serta dream mattresses in every room, which is the same kind they have in Holiday Inn and higher tier hotels. We have water proof bed bug covers and mattress covers on every bed.”
The property’s office was also renovated and updated, he said.
Patel also said when renovating the property, the owners took steps to make it energy efficient.
“We have LED lighting throughout,” he said. “We have new, energy efficient commodes in every bathroom and we have new energy efficient air conditioner units. We have brand new baseboards throughout, new curtains, furniture and brand new vinyl flooring that is fireproof and waterproof.”
Patel said despite the total property renovation, keeping the motel’s rooms affordable was important to the owners so rates will not increase.
“Our rooms have always been $53.09 plus tax, making the total rate $60 a night and the rates will stay the same,” he said. “It’s very important to us to keep our value to our customers and we will keep our rooms in top notch condition.”
Patel said all of the motel’s five employees were kept on throughout the transition to becoming a Motel 6 property and the phone number has stayed the same.
The motel is located at 520 S Jackson St in Jacksonville and rooms can be booked by calling 903-586-2575 or by visiting www.motel6.com and searching “Jacksonville, Texas” in the locations tab.
“We invite the public to come out and take a look,” Patel said. “Come try us. Come see what we’ve got now. We cannot be more proud of this project we’ve taken on and we will strive to keep this property in the top notch condition that it is now in.”
Patel said the motel is working with the Jacksonville Chamber of Commerce to set a future date for a grand re-opening and ribbon cutting ceremony.