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While many consumers are gearing up for this year’s Prime Day, Amazon (a BBB Accredited Business) isn’t the only retailer rolling out discounts on July 12 and 13, 2022. Walmart, Target, Kohl's and many other companies are running their own sales. BBB reminds shoppers to use extra caution when shopping online not just on July 12 and 13, but whenever you’re shopping online.

“Keep in mind that scammers are expecting an influx on online shoppers this Prime Day,” Mechele Agbayani Mills, President and CEO of BBB Central East Texas said. “So be well-informed about their tactics, and think before you click.”

BBB cautions consumers to be on the lookout for the following:

Phishing scams which appear to come from a popular retailer. Phishing scams increase during busy shopping times, such as Prime Day or Black Friday. When you are making a lot of purchases, it’s easy to lose track of exactly what you bought and where you shopped. That makes you more likely to fall for a phishing scam posing as a well-known store.

Unsolicited emails, texts, or phone calls. These messages may claim you have a free gift waiting for you or that there is a problem with a delivery – all you need to do is click on a link or give up your personal information. One recent phishing con claims to be Amazon calling to fix an issue with your account. This ruse is meant to get your credit card information, account login details, or remote access to your computer.

False advertising and phony websites. When searching online or browsing social media, watch out for ads that point to scam websites. Con artists often create lookalike websites that, at first glance, appear to belong to a trusted retailer. But when you look more closely at the URL, you’ll notice that the domain name is slightly different (i.e., Instead of Popularstore.com, the URL might be PopvlarStore.com or PopularStoreOnline.com).

Always make sure websites use the correct business name spelling and have legitimate contact information and customer service numbers. Also, use common sense when evaluating deals. If a company claims to be selling the hottest item of the year at a super low price, it’s probably a con.

Tips to avoid online shopping scams this Prime Day:

• Beware of fake lookalike websites: Check the URL, watch for bad grammar, research the age of the domain, search for contact information, and read online reviews.

• Professional photos do not mean it’s a real offer. Scammers often steal photos off other websites, so don’t believe what you see.

• Make sure the website is secure. Look for the “HTTPS” in the URL (the extra “s” is for “secure”) and a small lock icon on the address bar. Never enter payment or personal information into a website with only “HTTP.” It is NOT secure.

• Be careful purchasing sought-after products. If something is sold out everywhere, don’t be tempted by a seemingly great deal. Scammers often trick shoppers by offering the most popular products at low prices. Here’s one example involving game consoles.

• Pay with a credit card. It’s always best to make online purchases with your credit card. If any shady charges turn up later, you will be able to contest them through your credit card company. Be very wary of any retailer that asks you to pay by digital wallet apps, prepaid money cards, or other non-traditional payment methods.

For more information:

Learn more about avoiding scam social media ads when shopping online. Read about scammers’ tracking code tricks.

For more advice, read BBB’s tips on online shopping. If you’ve spotted an online scam, report it to BBB ScamTracker. Subscribe to BBB Scam Alerts for weekly updates about new scams.

Receiving packages from Amazon that you didn't order? See our article on Amazon brushing scams.

Business owner? Get BBB Accredited.

Remember, great businesses are out there. Always look for the BBB seal; it’s the Sign of a Better BusinessSM. Start with companies you can trust by going to bbb.org. To report fraudulent activity or unscrupulous business practices, please call BBB at (903)581-5704 or use BBB Scam Tracker.

About BBB: BBB is a nonprofit, business-supported organization that sets and upholds high standards for fair and honest business behavior. Most BBB services to consumers are free of charge. BBB provides objective advice, free BBB Business Profiles on more than 5.3 million companies, 11,000 charity reviews, dispute resolution services, alerts and educational information on topics affecting marketplace trust. Visit bbb.org for more information. BBB Serving Central East Texas was founded in 1985 and serves 19 counties.

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