According to the American Cancer Society, an estimated 207,090 new cases of invasive breast cancer are expected to be diagnosed among U.S. women in 2010.

This October, Hungry Howie’s Pizza will join the fight against breast cancer: Throughout the month at all nearby locations, all pizzas will be served in bright pink boxes emblazoned with breast cancer awareness ribbons instead of the original classic Hungry Howie’s yellow boxes the brand usually features.

Customers can also add a $1 donation to their Hungry Howie’s order, which will go directly to the National Breast Cancer Foundation, Inc.®

Donators will receive a pink Love, Hope & Pizza magnet as a token of appreciation.

For every pizza purchased, Hungry Howie’s will make a donation to the National Breast Cancer Foundation, Inc.®

Last year, Hungry Howie’s raised $100,000 for the foundation.

They guarantee to raise at least that amount this year — with hopes of doubling it.

Hungry Howie’s is also launching a social media campaign called Love, Hope & Pizza.

Throughout October, Hungry Howie’s will post messages, share video posts and offer coupons to fans of their Facebook page.

For every breast cancer story fans share on the Hungry Howie’s Facebook page, Hungry Howie’s will donate up to $1 to the foundation.

“Everyone knows someone affected by this disease. We want to do all we can to make a difference and October is the perfect time for Hungry Howie’s to help in the fight against breast cancer,” said Jeff Rinke, Hungry Howie’s vice president of marketing and product development.

Founded in 1973, Madison Heights, Mich.-based Hungry Howie’s Pizza is the originator of the Flavored Crust Pizza and one of the nation’s largest pizza franchises.

With approximately 575 locations in 24 states, Hungry Howie’s is ranked in the top 100 of Entrepreneur magazine’s Franchise 500 in 2009. For more information, visit www.hungryhowies.com.

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